This is a series of Data Mining Concepts and applications tutorials I have given at the graduate level (MBA/MMM) courses:
Data Mining Concepts and Applications Tutorial (
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This is the most comprehensive version- you can find the abridged version is here (
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Case Studies:
Case Module 1: Beer Survey Data Mining
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Case Module 2: This case includes three major data mining tools: Association Mining (E-store clickstream data), Clustering Analysis (Bank Marketing data) and Classification Mining (Iris Flower data).